Smoke Lab Vodka, India’s First Homegrown Premium Vodka Now In Maharashtra
An experimental art house streetwear brand that aims to represent iconoclast voices of the YOUth in India.
After establishing its presence in several Indian markets including Delhi NCR, Uttar Pradesh, Goa, Punjab, Chandigarh, Haryana, Chhattisgarh, Daman and across states in USA and Singapore, SMOKE LAB VODKA is now ready to hit select stores in Maharashtra. Driven by a craft-oriented approach and conscious mindset, SMOKE LAB VODKA is manufactured responsibly one batch at a time in a state-of-the-art distillery owned and operated by NV group, one of India’s largest distilleries.
Backed with the intention of revolutionising the homegrown premium alcohol sector in India, SMOKE LAB VODKA is carefully crafted to offer an experience that is on par with premium vodkas around the world. The SMOKE LAB VODKA range is distilled 5 times using ultra-modern charcoal filtration. Moving away from potatoes, SMOKE LAB VODKA uses the finest Indian basmati grains for distillation, resulting in an ultra-pure spirit that is completely gluten-free and vegan. The brand has two variants – SMOKE LAB CLASSIC and SMOKE LAB ANISEED. The CLASSIC is intense and complex with a smooth finish and bold flavour hitting the nose, fresh nutty aromas and subtle citrus hints enjoyed straight or in your cocktail of choice. The ANISEED is a playful exploration that pays homage to the much-loved Indian herb ‘saunf.’ A delicate mix of fennel and licorice notes for a creamy and sweet palate, this refreshing rendition will have you coming back for more.
In the quest to give India its own premium Vodka, arriving at the perfect recipe for SMOKE LAB VODKA took its time. Founder and CEO Varun Jain tried hundreds of recipes till he landed on the one for SMOKE LAB VODKA, ultimately using homegrown local produce and processes. “India has all the means to produce premium vodka that is at par with all of the world’s best quality vodkas. Given the growing demand for premium alcohol in the country, especially in a state like Maharashtra with a sizeable young and diverse working population that believes in a new era of homegrown brands. We feel SMOKE LAB VODKA with it’s bold flavours & minimal packaging design would be accepted well by the consumers!", says Varun Jain.
Driven by the ethos ‘Live Responsibly,’ conscious consumption is at the core of the brand, encouraging responsible drinking as well as sustainable practices in the manufacturing process. A zero carbon footprint brand, the SMOKE LAB VODKA distillation unit in Punjab uses its own renewable sources of energy while ensuring zero water wastage - a testament to SMOKE LAB’s commitment to energy consciousness and eco-friendliness.
This new-age vodka truly embraces the ‘spirit’ of quality with integrity. There’s nothing better than a brand committed to putting India on the global spirits map while being clean and energy conscious. Except, perhaps, a perfectly crisp Vodka Martini.