Homegrown homeward brand set to launch an e-commerce platform
Homeware curated to personal aesthetics and liking
An exclusive range of curated homeware directed to your home is being forayed by this brother sister duo Ankita and Vaibhav Shah. EZ Life, set to success now launches an e-commerce platform resplendent with customization options and pre-order facilities, reaching out across the country and even continents.
Known for its double-walled glassware that keeps drinks cool or hot as desired, beautiful stoneware and ceramic crockery and dining ware as well as cutlery and other home decor items, EZ Life expands its product line and customer base with a new line of bar accessories that launches along with their online sales platform. The brand's major clientele have included urbane women and homemakers in the 25-60 age range, but with their newer offerings, the brand hopes to attract a male clientele as well.
Through the e-commerce website, customers will have easy access to the brand’s entire product range, along with exclusive sales, discounts, and promotional offers. In addition, they negate the need to build in travel and browsing time as well as geographical limitations.
The young and vivacious co-founder, Ankita is passionate about home decor and excels at customer service and client relations. She has a unique knack for understanding and listening to what consumer needs today. Ankita believes that the home is a reflection of those who live there and that the pieces and decor are not merely items, but are representative of the homeowners’ lifestyle. She says ‘I aspire to create lifestyle experiences for every customer.’
With work-from-home and lockdowns becoming the need of the hour during the Covid-19 pandemic, people have become more cognisant of their surroundings, seeking to create spaces that reflect their individuality and stand out. With the re-emergence of at-home entertaining, luxurious, modern homeware has quickly become a necessity for every millennial and Gen-Z trendsetter.
Vaibhav Shah, co-founder of EZ Life says of the brand’s values
"I strongly believe that the home is a mirror of those that live there and with EZ Life we have tried to provide varied options for people with eclectic and unique tastes, ideas and personalities".
Through the EZ Life E-commerce portal, the brand is looking to target major cities across India including Mumbai, Delhi, Bangalore, Chennai and Kolkata as well as Tier 2 destinations such as Indore, Surat, Aurangabad and more.